Activation / Queue
Activation queue
Savings-led accounts that told us they wanted to bank here. Outreach first, ranked by priority. Holdout accounts stay untouched so the test is clean.
In scope
442
303 stalled switchers (£69.9m) · 139 new opens Jun–Aug 26
Set-up sessions booked
0
Target: every outreach account by day 21
Set-up steps completed in pilot
0
Across cockpit and customer app
Day-30 signal
Outreach0%
Holdout0%
Starts at the dataset baseline () and moves as steps complete. Decision rule: outreach 10pp+ ahead by day 45.