In scope
442
303 stalled switchers (£69.9m) · 139 new opens Jun–Aug 26
Set-up sessions booked
0
Target: every outreach account by day 21
Set-up steps completed in pilot
0
Across cockpit and customer app
Day-30 signal
Outreach0%
Holdout0%
Starts at the dataset baseline () and moves as steps complete. Decision rule: outreach 10pp+ ahead by day 45.
Linked to the cockpit
What changed from today
- Opens with their words. The journey starts with what the customer told us at application, not with a rate.
- Every step predicts primacy. Payee in month 1, accounting by month 3 and a switch are the strongest signals in the data.
- The boost counts real payments. Small self-transfers stop being the easy route to +0.5%.
- One shared state. Booking here shows up in the RM's cockpit straight away.